Gray is emerging as the winner as the interior paint color of choice for an increasing number of purchasers. Include the most sought-after tones of gray in your selection of finishes in order to appeal to a diverse audience of potential homeowners.
Walls painted in a gray hue emanate a contemporary simplicity and give off an impression that is both new and comforting. They work well to blend in with the surrounding natural scenery and are wonderful additions to a wide variety of different types of furniture.
It should come as no surprise that more purchasers are selecting gray for the interior paint color of their new homes given these attributes. By increasing consumer happiness and adding value to your houses by including a variety of grays as finishing options, you can participate in the ongoing trend that has been dubbed “gray is the new beige.”
- The following are the most straightforward methods for incorporating grays:
The following are the most straightforward methods for incorporating grays:
1. Determining the ideal shade of gray for each of your houses
There are “cold grays” and “warm grays,” despite the fact that the color gray is typically associated with gloomy, overcast skies and a lower temperature. Warm grays are based on yellow and brown, which makes them comparable to the color “greige,” which is a blend of gray and beige. Cool grays have more blue undertones than warm grays. When determining whether to paint the inside a cool or warm gray, you should take into account the following aspects: the flooring, the cabinets, the lighting fixtures, the wood trim (whether it is painted or stained), and the color of the stone or brick in the home. The undertone of the grays you choose in your home design should correspond with the undertone of the components you utilize. Brick and gold, on the other hand, are warmer and more easily integrate with warmer undertones like as beige because of their color. For instance, cooler interior components, such as specific stones and brushed nickel, match nicely with cooler grays.
Once you have determined the appropriate undertone for your house, you are free to employ a number of other gray tones included within that undertone throughout the space. Grays that are on the cooler side, such as Repose (SW 7015) or Argos (SW 7065), look great in conjunction with white-painted trim and brightly lit interiors. Keystone Gray (SW 7504) and Curio Gray (SW 0024) are two examples of warm gray paint colors that go nicely with wood trimmings. Grays will produce a pleasant and clean environment that homebuyers are drawn to, regardless of whether you choose a warm or cool color scheme.
2. Give your rooms more depth by decorating with several shades of gray
Gray paint may also assist add dimension to the rooms in your houses, giving your walls more individuality so that they won’t feel as empty. This can be accomplished by painting the walls a shade of gray. Keep things simple by painting the walls gray and the ceilings white with either Pure White (SW 7005) or Extra White (SW 7006). Use white ceiling paint such as Alabaster (SW 7008) or Creamy to complement the more taupe color of your walls (SW 7012).
Alternately, you might paint the ceilings gray for a more dramatic effect. Use a shade of gray that is two to three shades lighter than the wall color, such as Light French Gray (SW 0055), to create the illusion that the space is larger than it actually is. If you have a high ceiling in a large space, you should paint it a deeper shade of gray. It will provide the impression that the area is warm and inviting. Gray, as opposed to beige, provides an appearance that is more pristine and sharp, whether it is painted on the walls or the ceiling. Another excellent reason to include gray paint in your palette is that it may be the most neutral color conceivable or create the appearance of dramatic dimension. This versatility makes gray paint an excellent addition to any paint collection.
3. Make sure that your gray paints are of a good grade and that they offer value
More color options and better paint: what more could you want? This is certainly a potent blend of elements. Both the value of your residences and the amount of money you make from your business will increase as a result of this. Both Sherwin-Williams Cashmere® Interior Acrylic Latex and Emerald® Interior Latex Acrylic provide improved durability and washability. As a result, the wall finish that your customers purchase from you will be one that can survive the wear and tear of day-to-day life. Read the article “Don’t Overlook Paint When It Comes to Profitability” for more information on the value of combining a larger color pallet with higher-quality interior paints.
4. Sherwin-Williams is here to assist you in any way
With the help of Sherwin-Williams’ Color Marketing and Design Services, we are able to assist you in updating your interior palette selections, developing color selection tools that put the spotlight on your upgrade offering, and devising exterior color schemes that coordinate with one another and include gray as one of your available options.